Nicotine/Tobacco: Home

"Fast-paced and impressively researched, this detailed account sings." --Publishers Weekly, starred review A Publishers Weekly Top Ten Book of the Summer (2021) A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country. With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.

Big Tobacco meets Silicon Valley in this "deeply reported and illuminating" (The New York Times Book Review)corporate expose of what happened when two of the most notorious industries collided-and the vaping epidemic was born. "The best business book I've read since Bad Blood."-Jonathan Eig, New York Times bestselling author of Ali- A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company-the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry's DNA into their invention's science and marketing. Ultimately, Juul's e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history.Etter shows how Philip Morris's struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup's reliance on underage customers. And she shows how Juul's executives negotiated a lavish deal that let them pocket the lion's share of Philip Morris's $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company's feet to the fire. TheDevil'sPlaybook is the inside story of how Juul's embodiment of Silicon Valley's "move fast and break things" ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies' eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul's value, end Willard's career, and show the costs in human life of the rush to riches-while Juul's founders, board members, and employees walked away with a windfall.

Provides consumer health information about nicotine addiction and smoking cessation, along with facts about the health effects of smoking or using smokeless tobacco, statistics about tobacco use, reports on current research initiatives, and information about public health policies regarding tobacco control and use prevention. Includes index, glossary, and other resources.

Though first introduced in 2003, vaping's popularity has rapidly increased in recent years. Vaping involves the inhalation of aerosols and is generally considered safer than smoking tobacco, but little is currently known about its health impacts. Additionally, although evidence suggests that vaping can help curb tobacco smoking, there is also concern that it increases addiction among non-smokers, especially children and teenagers. This concern is exacerbated by marketing strategies for electronic cigarettes, which often seem targeted toward young people. The perspectives in this resource explore the facts that are currently available on vaping along with its relationship to addictive substances.